Haikupons by Target

Posted: under Reviews.
Tags: , , May 11th, 2011

by Kelly

by Kelly

Haiku shows up in the strangest places. Most recently, it showed up in my mother’s mail box.

My mom got a Target coupon booklet in the mail that was all done up in haiku style.

“Stock up with poetic savings,” encouraged the little coupon book. “Poetry and savings in one!” it boasted.

Every other page of the booklet featured a 5-7-5 haiku. On the back of every haiku line was a coupon for deodorant, paper towels, mouthwash or the like.

None of the haiku had anything to do with nature. There wasn’t a kigo in sight. Instead, all the haiku had something to do with a standard Target staple, like dog treats or laundry detergent, for example…

The best thing about the Target Haikupons (as far as I’m concerned) is that you can pull them all apart and mix and match the lines to create new haiku. That’s exactly what I did here:

I rather like my slightly suggestive Target Haikupon. I think it nicely compliments one of the accompanying coupons for a bottle of Britney Spears fragrance, of which she has two brands: Radiance or Fantasy.

Another fun aspect of the Target Haikupons is that Target is based in Minneapolis–and so am I.

In fact, I happen to have a number of friends who work for Target on the corporate side of things. One even works in the marketing department. Hey, wait a minute…

This friend of mine, she knows about Haiku By Two. What are the odds that she mentioned the idea of haiku in a marketing brainstorming meeting?

Hmmmm. You know what I think? I think Haiku By Two just gave Target (indirectly of course) its newest marketing scheme.



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7 Comments »

  • 1

    How do I get one of these haikupon books in California?

    Comment by Lisa — October 19, 2011 @ 10:33 am

  • 2

    I heard from another reader who had one delivered to her mailbox. She lives in upstate New York.

    I suppose Target marketing execs hold the key to this mystery . . .

    Comment by Kelly — October 21, 2011 @ 7:13 am

  • 3

    would love to swap a copy of my book haiku poems “Moments” for a copy of Hi Coupons

    can this be done

    Comment by gillena cox — January 12, 2012 @ 2:40 pm

  • 4

    Oh! If only I knew how to get you a copy of “Hi Coupons” !!!

    In an effort to clean up and de-clutter, mine went into the recycling bin after I finished playing with it.

    You have a new collection of haiku you’ve created?

    Comment by Kelly — January 16, 2012 @ 1:06 pm

  • 5

    [...] coupons, which casts doubt on its effectiveness as a promotional tool. But I was interested in its literary value. It’s hard to beat this ditty for [...]

    Pingback by Haiku Obsessed | — March 17, 2012 @ 4:55 am

  • 6

    Like you, I thought the booklet was brilliant. Your reorganized haiku beats anything in the booklet, however. Am linking to this on FB.

    Comment by Kelly Ramsdell Fineman — March 21, 2012 @ 12:53 pm

  • 7

    [...] end of this story is that I Googled the Target haiku-pons and apparently this is only new to me; they have been around for a while. And it’s not particularly good or high-brow kind of [...]

    Pingback by A little bit of haiku « Mighty Red Pen — January 16, 2013 @ 5:32 pm

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