My mom got a Target coupon booklet in the mail that was all done up in haiku style.
“Stock up with poetic savings,” encouraged the little coupon book. “Poetry and savings in one!” it boasted.
Every other page of the booklet featured a 5-7-5 haiku. On the back of every haiku line was a coupon for deodorant, paper towels, mouthwash or the like.
None of the haiku had anything to do with nature. There wasn’t a kigo in sight. Instead, all the haiku had something to do with a standard Target staple, like dog treats or laundry detergent, for example…
The best thing about the Target Haikupons (as far as I’m concerned) is that you can pull them all apart and mix and match the lines to create new haiku. That’s exactly what I did here:
I rather like my slightly suggestive Target Haikupon. I think it nicely compliments one of the accompanying coupons for a bottle of Britney Spears fragrance, of which she has two brands: Radiance or Fantasy.
Another fun aspect of the Target Haikupons is that Target is based in Minneapolis–and so am I.
In fact, I happen to have a number of friends who work for Target on the corporate side of things. One even works in the marketing department. Hey, wait a minute…
This friend of mine, she knows about Haiku By Two. What are the odds that she mentioned the idea of haiku in a marketing brainstorming meeting?
Hmmmm. You know what I think? I think Haiku By Two just gave Target (indirectly of course) its newest marketing scheme.